NPS Blog

Fred’s interview on Canada’s BNN

Earlier this week, I visited the University of Toronto’s Rotman Business School for a speaking engagement hosted by Dean Roger Martin.

While in Toronto, I was also invited for an interview on BNN, one of Canada’s leading business networks. Host Frances Horodelski asked me “Why isn’t everybody doing this? Why isn’t everybody saying if I keep my customers happy, if I treat them like kings, I’ll get more customers and my business will grow?”

Great question, Frances. Of course, more and more companies are saying just that. You can watch the full interview here:

Business Day Interview: Customer Loyalty & Corporate Success (November 16, 2011)

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