NPS Blog

Wharton’s Peter Fader interviews Rob

Wharton marketing professor Peter Fader interviewed me recently about The Ultimate Question 2.0. Fader is co-director of The Wharton Customer Analytics Initiative, and recently wrote his own book on customer centricity, so as you might expect, he asked me some really thoughtful questions. You can read a transcript of the interview, or watch it here:

 

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