NPS Blog

Never take your customers for granted

In certain businesses with limited competition or long-term contracts, executives can easily delude themselves into thinking they have captive customers. That is, until a major disruptive trend shatters this fantasy. And that always happens.

In my latest post on LinkedIn, I discuss the dangers of taking customers for granted. Even if you think your customers have no alternative to your services (and trust me, they’ll find one eventually), their loyalty matters.

Read the post here: Your Customers Aren’t Yours

If you like it, click “follow” and my future posts will show up in your LinkedIn feed.

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