NPS Blog

Inspiring loyalty through intelligent acts of kindness

Some executives think they need to resort to pricey incentives to cultivate loyalty among their customers. But often, all it takes is a common sense, low-cost gesture to brighten a customer’s day and inspire him or her to share the experience with friends and family.

In my latest post on LinkedIn, I look at what I call “intelligent acts of kindness”—simple things companies can do to delight customers without spending a lot.

Read the LinkedIn post here: Intelligent acts of kindness: Why it pays to be nice


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