NPS Blog

Putting an end to pointless surveys

Putting an end to pointless surveysSo many companies today suffer from survey diarrhea, constantly bombarding their customers with long, pointless surveys. These surveys usually ask for 10 or 15 minutes of a customer’s time and rarely lead to any meaningful changes.

My latest post on LinkedIn delves into this pervasive problem. The next time you get a survey, ask yourself whether it’s worth your time to fill out, and whether you expect anything to happen if you do. If either answer is no, do what I do—throw it on the electronic trash heap.

Read the post: Why I deleted your survey

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