NPS Blog

Medallia webinar: What are the economics of customer loyalty?

Doing right by your customers so that they stay loyal and share their experiences sounds intuitive. But what is it really worth? Many companies grapple with this question.

After all, your best loyal customers stay longer, spend more, cost less to serve and recommend your company to their friends and family. Companies that don’t know the value of delighting their best customers to build loyalty often underinvest in the initiatives required to achieve it.

If you’ve ever wondered how understanding loyalty economics might benefit your business, I welcome you to join me on Wednesday, July 22 at 12 PM ET/9 AM PT for a webinar hosted by Medallia, the customer feedback software company. Among the items I plan to discuss: the key tenets of loyalty economics, how loyalty leaders build robust business cases to advocate for change and support necessary investments, and the challenges of getting it right.

Register for the webinar here

In this short video, I give an overview of loyalty economics:

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