NPS Blog

Medallia webinar replay: Harnessing the economics of customer loyalty

Loyalty leaders know how valuable their most valuable customers are. It’s a simple but powerful concept.

In a webinar last week, I explained how companies can use loyalty economics to make investments that ultimately build loyalty and sustain growth. By estimating the relative profitability of promoters, passives and detractors, companies can gauge the impact of their future initiatives and allocate resources better.

If you missed the webinar, you can click here to view a replay.

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