NPS Blog

An Open Letter to Telcos: Simplify Before Your Customers Hang Up

fred-linkedin-telco-220x207Telecom carriers are in a unique position to delight customers at every turn, and many are not taking advantage of that opportunity.

After all, people use their phones for everything. Consumers surveyed by Bain last year said they would miss their phone more than their wallet. Broadband service and Wi-Fi has become a basic need to businesses, and you’ll rarely see a more agitated customer than the one who can’t access a free Wi-Fi network.

However, many are not delivering memorable customer experiences that make people’s lives easier. My latest post on LinkedIn discusses how the telecom industry could benefit from some simplification.

You can read the post here: Simplify Before Your Customers Hang Up

Comments are closed.