NPS Blog

Here’s a Smarter Use for Social Media

nps-social-220x207Social media has opened up vast new ways for companies to get to know their customers—what they like, what they hate and where they shop. But anyone with a Twitter handle knows that social networks are littered with inane noise.

Customer loyalty programs, such as the Net Promoter System, and social media scraping have advanced along largely separate paths of development. However, there’s a huge opportunity for companies willing to combine them—and cut through the dissonance.

I discuss how companies are bringing together their Net Promoter and social media efforts in my latest blog post on LinkedIn.

Read the post: Here’s a Better Use for Social Media

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