NPS Blog

Does Your Rewards Program Inspire Loyalty?

loyalty-programs-220x207Consumers love rewards programs. But do these programs actually build loyalty? I would argue that many don’t—either because the program has become too superficial to engender true loyalty or because it pays customers extra for behavior that would occur anyway.

In the worst cases, poorly managed rewards programs can actually undermine loyalty and create detractors. In my latest post on LinkedIn, I look at the qualities of a sound loyalty program.

Read the blog post: Does Your Rewards Program Inspire Loyalty?

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