NPS Blog

Monthly Archives: August 2017

What’s in a Benchmark? A Podcast Q&A with Maurice FitzGerald

What does it take to develop meaningful competitive benchmark Net Promoter Scores? What is the relationship between benchmark trends and revenue? What if your company is small or operates in a niche industry with few competitors for comparison? Competitive benchmark … Continue reading

Podcast: What Do B2B Customers Want?

What do customers really want when they buy a product? Some benefits are fairly obvious—convenience and quality, for example. But some customers, even those in business-to-business (B2B) markets, are seeking far more from their purchases—hope, self-actualization and motivation. Bain Partner … Continue reading