NPS Blog

Category Archives: B2B

Podcast Shorts: Get Real Feedback from Your B2B Customers

Most companies that serve other companies solicit feedback, often in the form of quarterly or semiannual satisfaction surveys. The Net Promoter System in a B2B setting also solicits feedback from customers. But that’s where the similarity to conventional methodologies ends. … Continue reading

Podcast: What Do You Call the Space Between Your Company and Mine?

What do you call the space between you and your customer? According to Dayton Semerjian, that’s where you’ll find the true value of a customer relationship. Dayton is general manager of global customer success and support at the IT services firm … Continue reading

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Some surprising ways OpenTable makes the dining experience more satisfying

Finding a good restaurant in an unfamiliar city was no small feat 20 years ago. At the time, it seemed easy: All I needed to do was pick up a copy of the city’s Zagat Restaurant Guide, thumb through different … Continue reading

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Powering down the road to customer loyalty in B2B: Cummins Inc.

Cummins Inc. makes diesel engines. It’s an old-line manufacturing company with a storied history, and it’s been a leader in its business for almost 100 years. But what makes Cummins really distinctive is that it competes against its own customers. … Continue reading

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