NPS Blog

Monthly Archives: November 2017

Rallying Teams Around Net Promoter: A Podcast Q&A with Maurice FitzGerald

Building internal support for a fledgling Net Promoter System can be one of the biggest challenges of getting such an effort off the ground. It requires leaders to not only have a strong grasp of loyalty economics and the company’s … Continue reading

Podcast: Inside Madison Avenue’s Loyalty Challenge, with Michael Farmer

No industry has escaped the disruption of digital technology. Advertising is no exception. Ad agencies, which previously thrived in what was once a loyalty-based industry, now face new competition as they struggle to hold on to client relationships. Advertising fee … Continue reading