NPS Blog

Monthly Archives: November 2011

Wharton’s Peter Fader interviews Rob

Wharton marketing professor Peter Fader interviewed me recently about The Ultimate Question 2.0. Fader is co-director of The Wharton Customer Analytics Initiative, and recently wrote his own book on customer centricity, so as you might expect, he asked me some … Continue reading

Fred’s interview on Canada’s BNN

Earlier this week, I visited the University of Toronto’s Rotman Business School for a speaking engagement hosted by Dean Roger Martin. While in Toronto, I was also invited for an interview on BNN, one of Canada’s leading business networks. Host … Continue reading

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