NPS Blog

Creating questionnaires that deliver answers

When we developed the Net Promoter Score, we knew it would only work if we made the underlying questionnaire simple, easy and fast. If your survey response rates are less than 40% for a consumer-focused company or less than 60% for a business-to-business firm, it’s worth taking a closer look at your feedback process.

I offer some simple advice about surveys in my latest blog post on LinkedIn. After all, no survey can help your company if customers won’t complete it.

Read the post here: Why No One Wants to Take Your Survey

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